I help founders and marketing teams go AI-native — faster pipelines, sharper content, systems that compound.
The marketers winning right now didn't get better at writing, better at ads, or better at SEO. They rebuilt how marketing gets done — from the ground up, with AI at the centre.
That's what going AI-native means. Not using ChatGPT to write faster blog posts. Rebuilding your entire operation around AI so it produces better output, faster, at a fraction of the cost.
I've been doing this — and building tools that prove it works.
Depending on where you are and what you need right now.
Not sure where to start? I map your current marketing stack, identify what AI can immediately replace or improve, and hand you a prioritised action plan you can execute with or without me.
You know what you want. I build the system that delivers it. Content pipelines, automated campaigns, vibecoded tools, AI-native workflows — end to end.
Your embedded AI-native marketing partner. I run strategy and execution while you focus on building the product.
Built a viral lead generation tool that scrapes a prospect's LinkedIn or X profile and generates a personalised tombstone for their marketing strategy — killed by AI. Used as outreach and as a live demo during the Market in Public livestream.
Built a SaaS tool that converts social media posts into hosted PDF links you can paste directly into NotebookLM, Claude Projects, or any AI tool. Solves the broken workflow of copy-pasting content into AI knowledge bases.
Built a tool that converts any file into clean, AI-ready markdown — making documents instantly usable across LLMs, knowledge bases, and AI workflows. Removes the friction between legacy file formats and modern AI tools.
Built a Telegram CRM with AI intelligence — moving beyond basic chat cleanup into smart contact management, relationship insights, and conversation analytics powered by AI.
Built for a financial firm as a fast second-opinion engine — lets analysts compare conventional models against the newest LLMs for semantic analysis, data synthesis, and strategy. Bridges traditional finance with AI-native decision-making.
Built and manage an end-to-end AI-native marketing system for a fitness brand — Klaviyo email automation, content pipelines, and campaign management delivering consistent leads and engagement.
Built a research tool mapping 400+ crypto wallet addresses to Twitter/X identities across EVM and Solana chains. Structured CSV datasets for CRM integration with confidence scoring.
Custom marketing analytics dashboard tracking campaign performance, community metrics, and content ROI across channels in real time.
New episode every week. Drop a follow to get notified.
I'm Robin — a marketer who rebuilt everything from scratch when AI changed the game.
I spent five years running campaigns, launching products, and building growth systems the traditional way. Then I spent the last two years rebuilding all of it with AI at the centre. The difference in speed, quality, and leverage is not incremental. It's a different category entirely.
Now I help founders and marketing teams make the same shift — without the 18 months of trial and error I went through.
I run OverXceed, a lean AI-native marketing agency. I host Market in Public, a weekly livestream where I build and debate AI marketing live. And I ship tools like PostToSource and the AI Marketing Tombstone Generator to prove these ideas work in practice, not just in theory.
I didn't add AI to how I work. I rebuilt how I work around AI. The output is faster, sharper, and more consistent than anything a traditional setup produces.
I don't just advise. I build — vibecoded apps, content pipelines, automation flows, analytics dashboards. If it can be built to solve a marketing problem, I've probably built something like it.
I host a weekly livestream. I publish what I'm learning. I test ideas in public. That accountability is what keeps the thinking sharp.
30 minutes. Free. We diagnose what's broken and where AI can immediately move the needle. You leave with clarity whether we work together or not.
A clear plan with deliverables, timeline, and pricing. Not a 40-page deck. A decision you can actually make.
I start immediately. Rapid delivery, weekly check-ins, no endless revision loops.
We double down on what's driving results and cut what isn't. Every decision is data-driven.
Take the 30-second test. No forms. No fluff. Just paste your LinkedIn or X and see what the AI makes of your current strategy.